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Carlsberg Makes Londoners Happy With a Billboard That Gives Out Free Beer

If you thought Coke Zero’s drinkable billboard was impressive, Carlsberg would like to serve you some outdoor advertising with a bit more kick. The Danish brewer, with help from ad agency Fold7 and design company Mission Media, unveiled a beer-dispensing billboard at The Old Truman Brewery on Brick Lane in London. The billboard was emblazone […]

Centum has entered Kenya’s beer market with the signing of Danish brewer Carlsberg’s local distributorship contract. The deal marks yet another milestone for the Nairobi Securities Exchange-listed investment company, which has lately announced multi-billion shilling projects in real estate and energy. Centum says the distributorship of the premium beer, which is targets middle class consumers, […]

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An Italian supplier of liquid dispenser machines has made entry into Kenya’s fast growing beer, soft drink and water market. Celli S.p.A has contracted local distributor RustHall ltd to sell its dispensing machines. The firm which already holds a global footprint in 86 countries says it settled on Kenya as a strategic location for entry […]

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Heineken is attempting to woo the elusive female African drinker with a sweeter, low-alcohol beer made from malt and lemon that it hopes will persuade them to try its other lagers. The Dutch brewer introduced Radler in the Democratic Republic of Congo (DRC) last month and plans to launch it elsewhere in Africa and Western […]

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