SportPesa In UK Soccer Awards List

Sports gaming company SportPesa is in the finalists’ list of UK Football Business Awards set to take place in London on Thursday.

SportPesa CEO Ronald Karauri. FILE PHOTO | NMG

SportPesa CEO Ronald Karauri. FILE PHOTO | NMG

The awards held annually recognise and reward organisations that support football off the pitch.

The shortlist of 97 includes English Premier League clubs, various charities, media companies, hospitality companies and gaming firms.

SportPesa is shortlisted under the category of Best Brand Activation involving football for its campaigns with English Premier League giants, Everton FC and EFL Championship outfit — Hull City Tigers.

“This is a true honour and a reflection of our dedication to develop football in the markets that we operate in. By being one of only three finalists to get two nominations, it speaks volumes about the scope and impact of the work that we do regarding the growth of football,” said SportPesa CEO Ronald Karauri.

SportPesa will be competing for the Best Brand Activation involving Football Award. The awards gala will be at the Tobacco Dock in London.

SportPesa signed a record deal with Everton FC in May, earning it a slot in the finalists list of the Brand Activation award category for its very first engagement with Everton that saw the Blues tour Tanzania.

– Business Daily