- LIVE TV
Nation Media Group and Equity Bank have partnered to offer people living abroad access to regional newspapers through an e-reader application.
The NMG Equity electronic paper app, which was launched on Wednesday, will enable people travelling or living abroad to keep abreast with news from Tanzania, Kenya, Uganda and Rwanda on their mobile devices.
The app will also provide investment opportunities and financial information from Equity Bank’s Diaspora unit, allowing the opening of accounts, applications for loans and stock trading among other services.
“We have a huge diaspora audience and this kind of platform, which gives them access to both news and avenues for financial investment, will be a big boost for them,” said Tom Mshindi, NMG’s editor in chief.
The application currently allows people in the diaspora to access the Daily Nation e-paper and will be expanded over the next six months to include other publications by NMG.
E-papers for Business Daily, The East African and the Daily Monitor will be available as from November while the final phase will bring on board Rwanda Today, Mwananchi and Mwanaspoti.
The application, which can be downloaded from the Google Play Store and Apple’s App Store, comes with a one-month free subscription after which usage will attract charges based on the period.
The Daily Nation, for instance will attract a $4 weekly fee, $14 monthly fee, $60 monthly fee while an annual subscription will cost users $100.
Business Daily on the other hand attracts charges of $3.50, $12, $55 and $80 respectively.
Equity Bank’s chief executive officer James Mwangi said the bank hopes to promote its diaspora with validated investment opportunities while leveraging on Nation’s extensive audience.
“We are providing an integrated investment solution for the diaspora through this digital channel and giving a professional touch through updates on the investment environment and innovative products that will suit them,” he said.
– Busines Daily