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Microsoft Corporation has appointed British national Mariam Abdullahi as general manager for mobile devices sales for East Africa, five months after it acquired Finnish telecom firm Nokia.
Ms Abdullahi, who was previously the head of operator channel for Sub-Saharan Africa at Microsoft, takes over from Bruce Howe who in July moved to Microsoft Malaysia.
Ms Abdullahi will guide the team in marketing and sales in key markets like Kenya, Tanzania, Uganda and Ethiopia.
She is expected to strategise on how Nokia can reclaim a market that it once dominated but has since lost to rivals Samsung, Apple, Tecno and Huawei.
“With the combination of great Lumia features, along with the power of Windows and key Microsoft services, we are very well placed to be a major player in the market,” said Ms Abdullahi in a statement.
– Business Daily