BBC Targets Ad Revenues With A Swahili Website

Britain’s state owned broadcaster the BBC has opened a Swahili news website to tap into East Africa’s growing news consumers.

Britain’s state owned broadcaster the BBC has opened a Swahili news website to tap into East Africa’s growing news consumers.

The new site also targets advertisers, unlike other platforms of the media house which do not normally carry adverts.

The Swahili website offers breaking and current news, features and analysis on stories from the East Africa region and around the world.

“By opening our websites for advertising we significantly enhance our offering, reinvesting the ad revenue into high-quality journalism and technology,” said BBC’s digital business development director for the region Isla Macleod.

The BBC World Service currently broadcasts to the African audience in Arabic, English, French, Hausa, Kinyarwanda, Kiswahili and Somali languages.

The number of mobile internet subscribers has grown by 42.2 per cent to hit 19.8 million.

-Business Daily

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